About us
About us
Victoria Bliss is a Melbourne based designer, who grew up in rural Tasmania. She has a great appreciation for the beautiful and untouched landscapes our country has to offer and as such, knows the responsibility she as a designer has to our planet by creating minimal impact, sustainable fashion.
Graduating with First Class Honours from RMIT's Bachelor of Fashion (Design) (Honours), Victoria specialised in traditional tailoring and sustainable design practices. Since graduating Victoria has been awarded a number of design awards and has been selected to show collections in multiple fashion weeks including Mercedes-Benz Fashion Week Australia, Melbourne Fashion Festival and overseas in New Zealand and China.
OUR APPROACH
Victoria worked in fast fashion after graduating; experiencing large scale production and manufacturing while designing for both hemispheres. Since, Victoria has returned to a sustainable fashion model to educate consumers on the value of quality, locally made pieces. Combining premium design and classic construction with an ethos of conscious sustainability and ethical production, Victoria focusses on an entire look rather than individual pieces. Meaning each garment is designed to be worn back with one another to create multiple outfits and can be easily integrated into their wearers' wardrobes. The wearability and in turn, longevity of each garment is a key factor in Victoria's sustainable design process.
YOU’RE ONE OF US
Victoria Bliss aims to empower women through their clothing. The Victoria Bliss customer is strong, powerful and confident, she is unapologetically herself. She’s a feminist, a dreamer - elegant and timeless but not afraid to break the rules. An ageless, free spirited and wildly adventurous woman. She is infinite.
Victoria prides herself on creating pieces that encourage her wearers to take ownership of their identity and sexuality. To feel good in the clothes they’re wearing so they feel equipped to take on the world. Whether you’re rocking a power suit or head to toe in florals, she wants women to feel more than capable in any situation.
We pledge
To always strive for improvement. To be transparent with you, our wearer. To educate and to facilitate change for a better world. We pledge to produce locally made, quality garments with minimal environmental impact. Our Vision is to create an industry that values slow fashion and moves away from fast fashion. We aim to produce life long garments known for their quality, beauty, and innovative design. We aim to support community and local economy by producing onshore. We aim to support you, our wearer. We exist to empower women through their clothing, to empower you.