About us
About us
Victoria Bliss is a premium womenswear label, based in Australia.
Combining high-end design with quality construction and craftsmanship to create timeless pieces that transcend trends. Victoria Bliss pieces are designed to be treasured and cherished for generations to come. We believe in the beauty of slow fashion and the endurance of well-crafted garments that stand the test of time.
Founder and designer, Victoria has worked for some of the top Australian fashion houses in Sydney and Melbourne where she honed her craft and elevated her skills before relaunching her namesake label in 2024.
Growing up in rural Tasmania, Victoria has a great appreciation for the beautiful and untouched landscapes our country has to offer and as such, knows the responsibility she as a designer has to our planet by creating minimal impact, sustainable fashion.
Victoria Bliss specialises in traditional tailoring, corsetry and surface embellishment design practices. The label has shown collections in Australian Fashion Week, Melbourne Fashion Festival and overseas in New Zealand and China.
OUR APPROACH
Our dedication to sustainability is woven into the fabric of every garment; from sourcing eco-friendly material to implementing ethical production practices, we strive to minimise our environmental footprint while delivery unparalleled quality to our wearers. The wearability and in turn, longevity of each garment is a key factor in each Victoria Bliss collection.
ACKNOWLEDGEMENT OF COUNTRY
We respectfully acknowledge the Traditional Owners of the land on which we work and create, the Palawa people. We pay our respects to Elders past, present and emerging, and recognise their enduring connection to this land. We are committed to honouring indigenous cultures and perspectives as we walk together on this journey of creativity and sustainability.
YOU’RE ONE OF US
Victoria Bliss aims to empower women through their clothing. The Victoria Bliss customer is strong, powerful and confident, she is unapologetically herself. She’s a feminist, a dreamer - elegant and timeless but not afraid to break the rules. An ageless, free spirited and wildly adventurous woman. She is infinite.
Victoria prides herself on creating pieces that encourage her wearers to take ownership of their identity and sexuality. To feel good in the clothes they’re wearing so they feel equipped to take on the world. Whether you’re rocking a power suit or head to toe in florals, she wants women to feel more than capable in any situation.
We pledge
To always strive for improvement. To be transparent with you, our wearer. To educate and to facilitate change for a better world. We pledge to produce ethically made, quality garments with minimal environmental impact. Our Vision is to create an industry that values slow fashion and moves away from fast fashion. We aim to produce life long garments known for their quality, beauty, and innovative design. We aim to support community and local economy by producing onshore where possible. We aim to support you, our wearer. We exist to empower women through their clothing, to empower you.