ABOUT US

Victoria Bliss is a premium womenswear label, based in Australia.

At Victoria Bliss, we merge classical construction with our commitment to conscious creation. Producing garments that embody intention and integrity. Our approach is informed by a respect for heritage and dedication to purposeful design.

Our collections are crafted to honour timeless elegance through meticulous tailoring and classic silhouettes. Yet, each piece is also a reflection of contemporary values, integrating sustainable practices and thoughtful innovation.

Victoria Bliss is dedicated to empowering women by creating garments that affirm strength and embrace femininity. Each piece is a tribute to the intricate nature of modern womanhood: to inspire women to embrace individuality and express themselves; to feel tenacious and beautiful, fearless and feminine, daring and elegant.  

Founder and designer, Victoria has worked for some of the top Australian fashion houses in Sydney and Melbourne where she honed her craft and elevated her skills before relaunching her namesake label in 2024. The label has shown collections in Australian Fashion Week, Melbourne Fashion Festival and overseas in New Zealand and China.

ACKNOWLEDGEMENT OF COUNTRY

We respectfully acknowledge the Traditional Owners of the land on which we work and create, the Palawa people. We pay our respects to Elders past, present and emerging, and recognise their enduring connection to this land. We are committed to honouring indigenous cultures and perspectives as we walk together on this journey of creativity and sustainability.

YOU'RE ONE OF US

For the woman who leads with conviction and dresses with intention, Victoria Bliss represents a union of style and substance, a testament to the strength of womanhood. The Victoria Bliss customer is strong, powerful and confident, she is unapologetically herself. She’s a feminist, a dreamer - elegant and timeless but not afraid to break the rules. An ageless, free spirited and wildly adventurous woman. She is infinite.

Victoria Bliss creates pieces that encourage our wearers to take ownership of their identity and sexuality. To feel good in the clothes they’re wearing so they feel equipped to take on the world. Whether you’re rocking a power suit or head to toe in florals, the Victoria Bliss woman is more than capable in any situation.

We pledge

To always strive for improvement. To be transparent with you, our wearer. To educate and to facilitate change for a better world. We pledge to produce ethically made, quality garments with minimal environmental impact. Our Vision is to create an industry that values slow fashion and moves away from fast fashion. We aim to produce life long garments known for their quality, beauty, and innovative design. We aim to support community and local economy by producing onshore where possible. We aim to support you, our wearer. We exist to empower women through their clothing, to empower you.