Victoria Bliss is a premium womenswear label based in Tasmania, Australia.

Guided by a deep respect for heritage craftsmanship, we create garments that honour timeless elegance while embracing contemporary values. Our approach merges classical construction with conscious design, resulting in considered pieces that embody intention, integrity, and enduring style.

Each collection is grounded in meticulous tailoring, refined silhouettes, and thoughtful fabric selection. We believe clothing should empower and that femininity and strength are inherently intertwined. Our garments are designed for women who lead with conviction and dress with intention - to accompany them through the many chapters of their lives, affirming identity, confidence, and individual expression.

Founder and designer Victoria has worked for leading Australian fashion houses across Sydney and Melbourne, honing her technical expertise and perspective before launching her namesake label in 2025. Her experience across high-fashion, custom bridal, and textile development informs the precision and artistry behind every piece.

Acknowledgement of Country

We respectfully acknowledge the Palawa people as the Traditional Owners of the land on which we create. We pay our respects to Elders past, present, and emerging, and recognise their continuous connection to culture, land, and storytelling. We are committed to learning from and honouring Indigenous perspectives as part of our creative and sustainability journey.

Our Promise

We are committed to transparency, responsible production, and continual improvement. We prioritise ethically made garments crafted with minimal environmental impact, celebrating slow fashion and the value of longevity. We support women throughout the life cycle of our garments — in their making, their wearing, and their care.

As a female-founded and operated label, we exist to empower women, always.