About us
About us
Victoria Bliss is a premium womenswear label, based in Tasmania, Australia.
At Victoria Bliss, we merge high-end design and classical construction with our commitment to conscious creation. Producing garments that embody intention and integrity. Our approach is informed by a respect for heritage and dedication to purposeful design. Our collections are crafted to honour timeless elegance through meticulous tailoring and classic silhouettes. Yet, each piece is also a reflection of contemporary values, integrating sustainable practices and thoughtful innovation.
Victoria Bliss is dedicated to empowering women by creating garments that affirm strength and embrace femininity. Each piece is a tribute to the intricate nature of modern womanhood: to inspire women to embrace individuality and express themselves; to feel tenacious and beautiful, fearless and feminine, daring and elegant.
Experience the world of Victoria Bliss, and discover pieces that are not only timeless but crafted with consideration for future generations to cherish.
OUR APPROACH
Founder and designer, Victoria has worked for some of the top Australian fashion houses in Sydney and Melbourne where she honed her craft and elevated her skills before relaunching her namesake label in 2024.
Growing up in rural Tasmania, Victoria has a great appreciation for the beautiful and untouched landscapes our country has to offer and as such, knows the responsibility she as a designer has to our planet by creating minimal impact, sustainable fashion.
Victoria Bliss specialises in traditional tailoring, corsetry and surface embellishment design practices. The label has shown collections in Australian Fashion Week, Melbourne Fashion Festival and overseas in New Zealand and China.
YOU’RE ONE OF US
For the woman who leads with conviction and dresses with intention, Victoria Bliss represents a union of style and substance. It is a testament to the strength of womanhood and the power of collective action.
The modern woman stands at the forefront of a new era of empowerment. She is a symbol of strength, navigating a world where her choices reflect not just personal success, but a broader dedication to equality and sustainability.
Our luxury, sustainable womenswear is designed with this woman in mind. She is a trailblazer, driven by the conviction that fashion can be both beautiful and purposeful. Our collections are crafted for her—each piece embodying a commitment to the highest standards of ethical craftsmanship and sustainability.
We pledge
To always strive for improvement. To be transparent with you, our wearer. To educate and to facilitate change for a better world. We pledge to produce ethically made, quality garments with minimal environmental impact. Our vision is to create an industry that values slow fashion and moves away from fast fashion. We aim to produce life long garments known for their quality, beauty, and innovative design. We aim to support community and local economy by producing onshore where possible. We aim to support you, our wearer. We exist to empower women through their clothing, to empower you.
ACKNOWLEDGEMENT OF COUNTRY
We respectfully acknowledge the Traditional Owners of the land on which we design and create, the Palawa people. We pay our respects to Elders past, present and emerging, and recognise their enduring connection to this land. We are committed to honouring Aboriginal and Torres Strait Islander peoples' cultures and perspectives as we walk together on this journey of creativity and sustainability.