ETHICALLY & RESPONSIBLY AUSTRALIAN MADE
Having spent a great deal of time working in the Fast Fashion industry, offshore production was never an option. Victoria Bliss pieces are about quality and craftsmanship, supporting our local community which means working with artisans and makers within Australian shores. We aim to work solely with ECA accredited makers right from development through to our production. The result is a more expensive product but a more premium product, a product that means something - to maker or wearer, it’s a forever piece. x
Natural & Recycled Fibres
All Victoria Bliss garment are made from fabrics that have a majority of natural or recycled fibres. There are some instances where, for the comfort of you, our wearer, we need to use under 5% of synthetic fibres blended to create a more durable, more wearable pieces. Our focus is on solely using fibres that have minimal environmental impact, are biodegradable and allow your body to feel comfortable with each wear. When using synthetic fibres for our swimwear, we only use recycled compositions. These innovative textiles have been created from ocean waste products like fishing nets and plastic rubbish found in our seas. These products are then repurposed and recycled to create your swimwear fabric, a circular system you can feel good about and in. x
Limited Runs & NON-SEASONAL STRUCTURES
At Victoria Bliss, we value our garments, our makers, our environment and our planet. Therefore, we only produce limited units of each style, meaning you as the wearer have the guarantee that you’re wearing an exclusive, quality piece. We don’t overproduce so as the conscious consumer you are, you know there will be limited waste, limited landfill and no ‘deadstock’ garments.
As we choose to opt out of the traditional (and unsustainable) fashion season model, we will never go on sale. We do not believe in marking down our product at the end of a season because we value our makers, our environment and our planet. The same amount of work, time, energy and people’s livelihood has gone into a Victoria Bliss piece, whether it is at the start or end of a season, each garment holds value, each garment employs over 10 Australians and out of respect for those employed, we will not degrade or devalue our pieces. That’s our promise to you. x