Privacy policy

Last Updated: November 10, 2025

This website and online store (the “Services”) are operated by Victoria Bliss (“we”, “us”, “our”). The Services are hosted on Shopify, which enables us to offer our products and shopping experience to you.

This Privacy Policy outlines how we collect, use, disclose and safeguard your personal information when you visit our website, make a purchase, contact us, or otherwise interact with our Services. Where there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy will apply to the collection and handling of personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.


1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or could reasonably be linked to you. We may collect:

  • Contact Details: name, email address, phone number, billing and shipping address

  • Payment & Transaction Information: payment method, order history, refunds, returns

  • Account Information: username, passwords, saved preferences

  • Communications: messages or enquiries submitted directly to us

  • Device & Usage Data: IP address, browser type, analytics and cookie data

  • Shopping Behaviour: items viewed, added to cart, purchased or saved

We collect information directly from you, automatically through your device, from Shopify, and from service providers who assist us.


2. How We Use Your Information

We use personal information to:

  • Process and fulfil orders, payments, shipping and returns

  • Manage your account and preferences

  • Communicate with you regarding purchases, support and inquiries

  • Improve and personalise your browsing and shopping experience

  • Send marketing and promotional updates (where consent is given)

  • Detect fraud, maintain security and comply with legal obligations

You may opt out of marketing emails at any time using the unsubscribe link in our messages.


3. Disclosure of Personal Information

We may share personal information with:

  • Shopify (platform, hosting and security services)

  • Payment processors (e.g., Shopify Payments, PayPal)

  • Fulfilment, warehousing and delivery partners

  • Email, marketing and analytics providers

  • Professional advisers (legal, financial)

  • Authorities where required by law

We do not sell, rent, or trade personal information.


4. Shopify Relationship & International Transfers

Because our store is hosted by Shopify, some personal information may be transferred or stored overseas. Shopify’s handling of personal data is outlined here:
https://www.shopify.com/legal/privacy

Depending on your location, Shopify may also process data for cross-merchant analytics and personalised shopping features.


5. Cookies & Tracking

We use cookies to operate our website, analyse browsing behaviour, and improve user experience. You can manage cookie settings via your browser, though some features may not function properly.


6. Data Security & Retention

We take reasonable steps to protect personal information from loss, misuse or unauthorised access.
We keep personal information only as long as necessary to:

  • Provide the Services

  • Comply with legal and tax obligations

  • Resolve disputes and maintain records

No system is entirely secure; we encourage secure password practices and advise against sending sensitive information via unsecured channels.


7. Your Rights

You may request to:

  • Access personal information we hold about you

  • Correct or update inaccurate information

  • Request deletion (subject to legal and operational requirements)

  • Opt out of marketing communications

To exercise rights, contact: hello@victoria-bliss.com


8. Children’s Privacy

The Services are not intended for individuals under the age of 16 and we do not knowingly collect personal data from children.


9. Changes to This Policy

We may update this policy periodically. Updates will be posted on this page with the revised date.


10. Contact Us

If you have questions, concerns, or wish to request access or correction, please contact:

Victoria Bliss
Suite 101/2201 Channel Highway
Snug, TAS 7054, Australia
Email: hello@victoria-bliss.com